Hi Jeffery, You make an interesting analogy. However, what if there was a major price difference in terms of BF goodrich vs. perrelli? Do you think, if there was that all car buyers would want the more expensive Goodrich tires when Pirrelli is better? Just wondering. It's called the MS-tax, I believe. Some don't want to pay it, most people, thinking there is no other choice don't seem to notice it. Later,m -David Chipman